Re-Imagining Profitable Wedding Flowers Design Class: 3 Full Days - Oct 11-13, 2021
Re-Imagining Profitable Wedding Flowers
Join us in this floral immersion, guided by Jenny Thomasson AIFD PFCI EMC AAF, and Heather Waits who will teach you the steps to ensure success in the building & pricing of fresh and dried wedding florals & creating beautiful compositions for a unique setting. This class will give you everything you need and more to work in wedding floristry, how to design, create and execute with confidence and poise.
We will spend three, topic specific days together focused on bouquets, ceremony and reception compositions. Each day will also have business classes to help you design stunning wedding florals and keeping the books in order. Learning the “back office” principals that you need to thrive: Mindset, Business Basics, Pricing & Ordering, The Client Experience, Marketing in the Post-COVID World, How to Get The Couple to Book You on The Spot, Contracts, Proposals and Polices & What to Say, What not to Say.
For the day filled with Fresh and Dried Wedding Bouquets there will be a full explanation on how to create the Lush and Garden Feel Hand Tied European Bouquet from the bottom up and out. How to use Armatures and Holders to achieve a dramatic and impactful statement in a Cascade Bouquet. Structures that enable a Modern and Artistic View to offer a contemporary Bride or Groom for the Avant Garde statement.
Looking at Fresh and Dried Ceremony Wedding Flowers with an in depth explanation on mechanics at an easy pace to understand the building of larger scale arrangements. We will take time to investigate the options such as: Garden, Dutch Style Urn Designs, Contemporary Mono-Botanic Mass Groupings, MoonGate and Archway Romantic Florals.
Taking you behind the scenes from the party to focus on Fresh and Dried Reception Flower Design with practical teaching on technically challenging and beautiful designs such as: Elevated Centerpieces, Dripping Centerpieces, Floral Chandelier, Underwater Compositions and Low & Lush Table Decor.
Here's some more practical information about the workshop:
- Where: Dr D Institute held at the Design Center for Dr Delphinium Design + Events in Dallas, Texas (www.drdelphinium.com)
Dr Delphinium Design + Events in Dallas, Texas is considered one of the most elite florists in the country because of its bold and beautiful designs paired with on trend aesthetics and gift stores. With its Design Center, the newly opened Dr D Institute and the partnership with Jenny T Floristry, offering an exclusive classroom environment focused on Wedding Flower Design & Inspiration.
Your Hosts: Jenny Thomasson AIFD PFCI EMC AAF an entrepreneur originating from St. Louis, MO, member of the national Design Team for Teleflora, Author, founder of JennyTfloristry and CEO for Meraki Floral Tools.
Heather Waits owner and business coach for Bloomtastic Flowers & Events in Columbus, OH. Heather helps wedding professionals who have a passion for what they do become business savvy and make a profit.
- When: October 11th, 12th & 13th
- Time: 8am - 4pm everyday
- 3 full day instruction, demonstrations and hands on with all floral material, non-perishable supplies, apron and sketch book
- Q&A devoted time each day to discuss principles and elements as well as individual interpretation and implementation in a group setting
- Gourmet snacks, drinks, coffee, tea and more provided daily
- Lunches provided from local Dallas restaurants
- Professional photography of you and your work for personal use, portfolios, social media and advertising purposes
- Behind the scenes tour of an elite Dallas Florist, Dr Delphinium Design + Events
- Pleasure of connecting with other flower lovers and industry professionals
Pricing: - $1,750 per person, paid in full by October 1st 2021 - Early Bird pricing, $1,500, paid in full by September 1st 2021 - Option for additional 1:1 days before or after retreat, $400 per day **only 1 spot open for each before or after, multi days offered. Contact Jenny at firstname.lastname@example.org to secure this option** - Cancelation Policy: Please note due to the nature of the event, there will be no refunds or cancelations, but if you need to cancel we can accept someone to take your place. Please contact Jenny for any additional information.