March 21-22, 2020

The Blooming Business of Weddings

Attracting & Dazzling Clients + 2020 Trends

It Only Takes Two Days to Make Your Dream a Reality

Are you ready to finally follow your dream and start your own wedding floral business? Or are you looking to learn the ins and outs of how to better structure your wedding business and see it thrive? In this course we’ll break down all the secrets the best wedding florists use, including a focus on the three C’s of building a wedding business: Clients, Consultations, & Contracts. Plus, your instructor Jenny Thomasson, will discuss and demonstrate classic wedding trends that never go out of style, plus projected wedding trends for 2020!


Course Framework

THIS TWO-DAY COURSE INCLUDES 7 INTENSIVE MODULES WITH DEMONSTRATIONS AND Q&A.

ALL FLOWERS & PROFESSIONAL TOOLS PROVIDED*

*IF APPLICABLE


MODULE 1

Creating the Consultation Space of Your Dreams!


Jenny will walk you through developing the perfect consultation space no matter the size or location. Create a stunning place to meet and welcome potential brides at your business or home, what you should keep stocked nearby, tips and tricks to make the space work for you and your business.

MODULE 2


THE CONSULTATION PROCESS


Learn how to connect with brides, help them explain their vision, make the perfect floral recommendations, pricing as you create, easy ways to upsell, and designing a wedding with the bride from start to finish. And, of course, nailing the contract and getting it signed!

MODULE 3


THE LABOR COST EQUATION


Learn the trade secrets of pricing out labor, making sure you get paid what you’re worth, how to work the cost of your team, delivery, day-of-installations and more into your contract.

MODULE 4

Creating A CONTRACT THAT WORKS FOR YOU


Jenny will discuss how to build the best wedding contract for you and your business. You’ll see examples of wedding contracts, walk through building your own, and how to create a contract that works for both you and your brides. Once you create your standard template, it will take all the headache out of constantly spending too much time on contracts so you can focus on the part you really love, the flowers.

MODULE 5

The Final Consultation & Meeting Your Brides Expectations


The final consultation is where all the big and final details are nailed down. We’ll discuss talking points, follow-up emails, how to make sure every detail is attended to, and meeting your brides expectations! This oft-forgotten part of your business strategy is the most likely to make sure the wedding goes through without a hitch, and you get those fabulous online reviews after the fact.

MODULE 6

Exploring Trends: Classic, Modern & 2020 Trend Forecasting


Jenny will demonstrate and discuss a variety of wedding trends and floral styles. This includes classic and modern bouquet, personals, and centerpiece designs as well as their associated price-ranges. You’ll get the inside scoop on what to expect in weddings in 2020 and the next decade. Don’t play catch up, be the wedding trendsetter!

MODULE 7

Growing Your Wedding Business on Social Media


If a business isn’t active on social media, does it even exist? In today’s world the answer is no, thus Jenny will talk about marketing your wedding business on social media, how to take simple and easy photos, create ad campaigns, target your area’s bridal demographic and more.

Also Included

Photographer On-Site + Portfolio Access

Our professional photographer will be on-site during the second day of your visit to take group photos, candids, and individual shots of your work. After the class you’ll be granted access to a private album where you can download any images you’d like to include in your portfolio or on your social media. Don’t forget to #DRDInstitute #JennyTFloristry!

COMMUNITY & FRIENDSHIP BUILDING

The best part about these on-site courses is the chance to meet other flower-lovers as passionate as you about the art. As Howard Schultz said “Success is best when it is shared.” We’ll learn together, succeed together, and enjoy the artistic talents of our classmates. Many of our attendees go on to develop friendships that last long after the classes have ended.

Q&A

Jenny welcomes question and answer throughout each demonstration. It’s the perfect opportunity to spark a larger conversation, a deep dive into the topic, or an increased skill-building moment.

SNACKS, COFFEE & SWEETS

Meals will not be provided, but light breakfast bites and coffee will be provided in the morning, and other gourmet goodies and sips will be supplied throughout the day!

The Experience

These fabulous, floral-filled two-day intensive classes are taught by renowned floral artist, Jenny Thomasson, AIFD PFCI EMC. Classes are held at the DRD Institute of Floristry just outside of the design district in Dallas. The Institute is held inside the design center of Dallas’ premier high-end florist, Dr Delphinium Designs. Attendees will get to tour the facilities, meet the designers, see the cooler full of seasonal flowers flown in from all over the world daily. 


Your classes aren’t just a learning opportunity, they’re an experience. You’ll be provided bushel-fulls of flowers to inspire you, professional tools to work with, one-on-one instruction, and, in most classes, professional photography of the entire event. Photography will be provided to you upon completion of the class in the form of a virtual album where you can download any photos you like for your websites, blogs, social media, or personal portfolios.





About Jenny Thomasson

One of the top wedding and special event florists in her area the name ‘Stems’ has become widely known. In 2007 and 2012 through 2015, Stems received “The Knot Best of Weddings” award and in 2015 joined the “The Knot Hall of Fame.” Stems won the “Wedding Wire Couples Choice Award from 2010 to 2015”. Jenny was a member of the team that decorated the White House for Christmas 2014.


Jenny is very involved in the growth and promotion of the floral industry as a whole. Jenny was inducted as a member of the American Institute of Floral Designers (AIFD) in 2011. During a year long process, 2015-2016, she studied and pursued the prestigious “EMC” title led by Tomas De Bruyne and Hitomi Gilliam. She also was awarded her commentator accreditation, Professional Floral Commentators – International (PFCI) in 2016.