July 25-26, 2020

The Sympathy Flowers Masterclass

2 Days to Master Beautiful Memorials

Sympathy floral is a colossal part of a floral business, and a beautiful art all on its own. This extremely comprehensive two-day sympathy masterclass explores all design elements including foam work, florals and developing a sympathy collection. While designing we’ll discuss the business of sympathy, working with funeral homes and families, delivery and installation, and how to increase your business’ profit margins with sympathy floral.


Course Framework

THIS TWO-DAY COURSE INCLUDES 7 INTENSIVE MODULES WITH DEMONSTRATIONS AND Q&A.

ALL FLOWERS & PROFESSIONAL TOOLS PROVIDED



MODULE 1


The Sympathy Showpiece: Casket Mastery

This course explores classic and contemporary casket styles, full and half casket design, how to cut and style floral for caskets, as well as floral blending, how to use casket foam and how to deliver casket pieces. You’ll learn how to discuss casket sizing with funeral homes and families, how to use foliage, and how to work with customers to create honoring casket pieces, as well as custom and advanced design techniques.

MODULE 2


Sympathy Shapes: Easels, Sprays & Wreaths

A comprehensive deep-dive into easel forms and using foam with easels. Create a variety of easel styles, learn about sizing and foam purchasing, and how to cut and blend flowers and foliage for lush sprays. We’ll also discuss how to create custom and specialty easel pieces, how to affix ribbon, and how best to deliver easels.

MODULE 3


In Remembrance: Memorial Flowers & Cremation Flowers 

Learn how to create stunning tributes with floral while advancing your creativity and design skills. We’ll discuss and design cremation florals, frame florals and other pieces you can offer to your clientele. This is a wonderful, floral-filled opportunity to advance your skill set in the newest floral offerings in sympathy and build your portfolio to show to customers.

Also Included

Photographer On-Site + Portfolio Access

Our professional photographer will be on-site during the second day of your visit to take group photos, candids, and individual shots of your work. After the class you’ll be granted access to a private album where you can download any images you’d like to include in your portfolio or on your social media. Don’t forget to #DRDInstitute #JennyTFloristry!

COMMUNITY & FRIENDSHIP BUILDING

The best part about these on-site courses is the chance to meet other flower-lovers as passionate as you about the art. As Howard Schultz said “Success is best when it is shared.” We’ll learn together, succeed together, and enjoy the artistic talents of our classmates. Many of our attendees go on to develop friendships that last long after the classes have ended.

Q&A

Jenny welcomes question and answer throughout each demonstration. It’s the perfect opportunity to spark a larger conversation, a deep dive into the topic, or an increased skill-building moment.

SNACKS, COFFEE & SWEETS

Meals will not be provided, but light breakfast bites and coffee will be provided in the morning, and other gourmet goodies and sips will be supplied throughout the day!

The Experience

These fabulous, floral-filled two-day intensive classes are taught by renowned floral artist, Jenny Thomasson, AIFD PFCI EMC. Classes are held at the DRD Institute of Floristry just outside of the design district in Dallas. The Institute is held inside the design center of Dallas’ premier high-end florist, Dr Delphinium Designs. Attendees will get to tour the facilities, meet the designers, see the cooler full of seasonal flowers flown in from all over the world daily. 


Your classes aren’t just a learning opportunity, they’re an experience. You’ll be provided bushel-fulls of flowers to inspire you, professional tools to work with, one-on-one instruction, and, in most classes, professional photography of the entire event. Photography will be provided to you upon completion of the class in the form of a virtual album where you can download any photos you like for your websites, blogs, social media, or personal portfolios.





About Jenny Thomasson

One of the top wedding and special event florists in her area the name ‘Stems’ has become widely known. In 2007 and 2012 through 2015, Stems received “The Knot Best of Weddings” award and in 2015 joined the “The Knot Hall of Fame.” Stems won the “Wedding Wire Couples Choice Award from 2010 to 2015”. Jenny was a member of the team that decorated the White House for Christmas 2014.


Jenny is very involved in the growth and promotion of the floral industry as a whole. Jenny was inducted as a member of the American Institute of Floral Designers (AIFD) in 2011. During a year long process, 2015-2016, she studied and pursued the prestigious “EMC” title led by Tomas De Bruyne and Hitomi Gilliam. She also was awarded her commentator accreditation, Professional Floral Commentators – International (PFCI) in 2016.