Jenny Ingrum
AIFD • PFCI • EMC • AAF • CEJ
Author • Artist • Teacher
Author • Artist • Teacher
“Floristry expresses emotions and allows me to tell a story using a perishable medium, reconstructing the form in my own perspective.”
I question thinking, challenge ideas and do not accept, “this is the way it’s always been done” as a reasonable answer for my students or myself.
I have a constant drive to learn as much as I possibly can. The world of floristry, the craft, mechanics, botany, color theory- they have proved to be things that I never tire of. This has kept my professional experience an exhilarating one and my journey through this perishable art world fascinating.
I have a constant drive to learn as much as I possibly can. The world of floristry, the craft, mechanics, botany, color theory- they have proved to be things that I never tire of. This has kept my professional experience an exhilarating one and my journey through this perishable art world fascinating.
"Now my meaning comes from making. I am no longer projecting the idea but rather finding the idea in the process."
I use traditional forms and shapes with an influence of trends layered in to create a new, modern approach to design. I am drawn to and enthralled with the heavy focus on mechanics and the continued growth as an artist. To be good enough that the significance of the message I am trying to share can be seen through my work. To be intentional with the act of creating and searching for the moment that I fall in love with what I am designing.
This is where I have found that the genius comes in.
When I look at what fulfills me it’s not necessarily just the tangible items I’ve made, in a way I remember the process and the interactions with myself and my creativity more. The education or inspiration that occurs is what brings life into the act of floristry, and reveals a more holistic artistic experience.
This is where I have found that the genius comes in.
When I look at what fulfills me it’s not necessarily just the tangible items I’ve made, in a way I remember the process and the interactions with myself and my creativity more. The education or inspiration that occurs is what brings life into the act of floristry, and reveals a more holistic artistic experience.
I’ve never felt this invested.
Back in 2020 my first book Perishable Poetics: Manifesting Emotion Through Contemporary Floral Design was released. A therapeutic project that shifted my focus towards the Fine Art of Floristry. The release of my second book Endless Florescence: Transformative Contemporary Dried Floral Design came in 2023. This was a journey revealing my inspiration with the project and how I continually allow myself to create unapologetically.
Back in 2020 my first book Perishable Poetics: Manifesting Emotion Through Contemporary Floral Design was released. A therapeutic project that shifted my focus towards the Fine Art of Floristry. The release of my second book Endless Florescence: Transformative Contemporary Dried Floral Design came in 2023. This was a journey revealing my inspiration with the project and how I continually allow myself to create unapologetically.
History
Structure Workshop with Christina Ignatius
Dec — 2025
Dillon Floral Keynote Speaker
Sep — 2025
USA Rep World Cup Floral Art @ The Hague
Sep — 2025
Bouquet Workshop Tour across the USA
Jan to Sep — 2024
Bouquet Workshop Tour across the USA
Jan to May — 2024
AIFD National Symposium 2024 Curator
Jul — 2024
USA Rep @ The Goyang Flower Grand Prix in South Korea
Apr — 2024
USA Representative FTD Interflora World Cup
Sep — 2023
AIFD National Symposium Main Stage Presentation “Path to Creativity”
Jul — 2023
Intrigue Design Workshop Collaborator
Nov — 2022
SAF Silva Cup Competition 2nd Place
Sep — 2022
Book Release “Endless Florescence: Transformative Dried Floral Design
Aug — 2022
FTD America's Cup Competition 1st Place
Jul — 2022
AIFD National Symposium Main Stage Presentation “Pulse”
Jul — 2022
AIFD National Symposium Entrance Installation “Communication”
Jul — 2022
Meraki Floral Tools Launch
2021
Structure Workshop Collaboration with Beth O’Reilly
Dec — 2022
Wedding Business & Design Workshop Collaboration with Heather Waits
Mar — 2021
SAF PFCI Board of Directors
Sep — 2021
AAF Accreditation
Sep — 2021
FSFA Main Stage Presentation
Aug — 2021
Book Release “Perishable Poetics: Manifesting Emotion through Contemporary Floral Design”
Jul — 2020
Monterey Wedding Workshop
Oct — 2019
PFCI Board of Directors
Sep — 2019
PFCI Accreditation
Sep — 2019
USA Representative World Floral Art Contest in China
Aug — 2019
TSFA Main Stage Presentation - Georgetown
Jul — 2019
Intrigue Design Workshop Collaborator
Mar — 2019
TSFA Main Stage Presentation - El Paso
Jan — 2019
Integrations Workshop
Nov — 2018
Fleurmore Concept Designer
Sep — 2018
TSFA Main Stage Presentation - Lubbock
Jul — 2018
Gateway to Americas Cup Competition - 2nd PlacePhiladelphia Flower Show Installation “Redwoods”
Jun — 2018
Teleflora Structure Workshop
Mar — 2018
Fleurmore Concept Designer
Sep – 2017
Philadelphia Flower Show Installation “Gin”
Mar — 2017
TPIE Main Stage Presentation
Jan — 2017
Fleurmore Concept Designer Collaboration with EMC
Oct — 2016
Accredited EMC
May — 2016
Philadelphia Flower Show AIFD Installation “Redwoods”
Mar — 2016
TPIE Main Stage Presentation
Jan — 2016
AIFD National Symposium Main Stage Presentation “Plants- The Road Less Traveled”
Jul — 2015
White House Holiday Team
Dec — 2014
Teleflora Education Specialist
Jan — 2014
AIFD Accredited
2011
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