Perishable Poetics

Manifesting Emotion Through Contemporary Floral Design

Jenny Thomasson (AIFD, PFCI, EMC)

"Fitting, nestled in just the perfect space. A sense of safety is felt-- happenstance security. Never really 

mean to have know each other, but in the time and space where unity is available they all find each other. 

Together for a stronger foundation to support the wings, dreams and roots of the whole. Beauty out of all stages of life."


In an invitation to expand and liberate your creative voice in floral design, Jenny Thomasson (AIFD, PFCI, EMC, AAF) generously unfolds her artistic process that has made her a rising star in the industry through 40+ beautifully shot compositions. The delicacy, intensity, and cyclical temporality of flowers mirror our deepest emotions--making them a potent source of inspiration and innovation. In over 200 lustrous color photos, Jenny shares how she uses emotion to push the boundaries of contemporary floral design. Infused with hand-drawn conceptual sketches and notes, and incorporating a wide breadth of techniques, forms, and materials, this warmly personal guide offers an intimate insight into the evolution of a professional floral arrangement. Perishable Poetics is beautifully photographed artwork as well as a radiant invaluable creative resource for those who work in, are inspired by, or are finding their voice in floral design.

"The best part of my business, in particular, is that it is a journey of self discovery. Through the process of discovering myself and my craft simultaneously, I open myself up unapologetically as a guide, focused not on success, but instead on the road to get there. Humility, grace, and creating without fear of failure or dislike but creating for me. In the process of the journey I allowed myself to use emotion for creative design. Wanting to be completely raw, without worry of judgement, an open book about my feelings and underlying emotion for the book. It was a risk worth taking. This process (the book, the poetry) was a building of my 3 W's and the chapters: I, You, Us. Translated to: Where were you? Where are you? Where are you going? Little did I know how important this idea would be and how it can translate to the space we find ourselves in today. I am inviting you to immerse in the piece with open arms and an open heart."


"Understand that we are not the pieces that we create. We are all players in the process of creating. The experience, the journey, the story, the people: these all matter much more than the art itself. How can we extract more, live in elevated sensation, and become idols in our mind." pg. 129


"Creative processes take nurturing. Practice. Unique to the individual. Some take moments, and others, years. Sculpture that has been waiting on the shelf, wax stored away, fresh and dried material all sensing the time abreast for their destiny, begging to be changed and used. patience is required. Focus, desired. Time is paramount." pg. 85


Immerse yourself in this invaluable creative resource for those who work in, are inspired by, and are finding their own voice in floral design.