Are you ready to take your floral artistry to the next level? The 2025 Wedding Bouquet + Creative Floral Workshop Tour is designed for florists, creatives and flower enthusiasts looking to expand their skills, unleash their creativity, and learn how to share their work with the world on social media. You will benefit from the practical time to create and also gain the knowledge to market yourself more effectively, appealing to new and experienced florists eager to elevate their skills.

Join the USA's leading florist and US Representative in the 2023 & 2025 Floral World Cup Competitions, Jenny T Floristry in a specialized and curated workshop that will provide you a fresh, expanded experience. You’ll learn everything from building innovative bouquets & bouquet armatures to mastering color stories and even creating stunning centerpieces, tablescapes, structures and floral installations - each location offering something special.

And new for 2025, we’ll be diving into how you can leverage social media to showcase your creations and grow your floral business. You’ll walk away not only with amazing floral designs but also a clear strategy on how to share your unique style with the world. 

WORKSHOP LOCATION AND TOPICS

Portland, OR - June 23rd & 24th
Creative Space at the Portland Flower Market
3624 N Leverman St
Portland, OR 97217
pnwflorist.com

Wedding Bouquets, Color Focus, One-of-a-kind Structures:

Discover the magic of floral design in the heart of Portland’s creative hub the Portland Flower Market! This immersive workshop is designed for floral artists looking to hone their skills in bouquet making, explore the power of color, and construct unique, one-of-a-kind structures.

In this workshop we’ll delve into: 

- Wedding Bouquets: Learn advanced techniques for creating stunning, artfully balanced bouquets using innovative armatures. You’ll work with a variety of materials to build your structured, long-lasting design that speak to your personal style and creativity.

- Color Focus: Master the art of color theory in floral design, unlocking how to build cohesive, captivating color stories that evoke emotion and tell a visual narrative. From bold contrast to subtle harmonies, you'll gain insights on using color to elevate every arrangement. 

- One-of-a-kind Structures: Get hands-on experience creating striking, original floral structures that make a statement. These unique designs will allow you to push the boundaries of traditional floral arrangements and explore new creative heights, perfect for events, installations, and special occasions. 

Set in the inspiring atmosphere of the Creative Space at the Portland Flower Market, this workshop is perfect for floral designers eager to expand their portfolio, experiment with new techniques, and stand out in the floral world. Plus, we’ll cover how to showcase your work on social media to grow your brand and connect with your ideal audience.

What You’ll Get: 

- Hands-on experience with professional guidance

- 1:1 Personal instruction and feedback 

- 2 full days, filled with lecture, demo, Q&A and creative time - 9am - 4pm

- All fresh floral material, supplies, containers provided *make sure to bring your tools*

- Insider tips on growing your brand and following through on social media 

- Small and intimate workshop experience, limited to 30 attendees

- Networking Opportunities with fellow florists and creatives 

- Suitable for all levels of experience

- Sustainable floristry practices

- Influential Guest Designers at each location

- Lunch provided

- Sponsored giveaways

- Taking part in *optional* chat on the Business of Flowers + Social Media

Pricing:

• $499 - 2 Day Hands-on Workshop - 9am - 4pm
• $95 - Pre-Workshop *Optional* Chat on the Business of Flowers + Social Media

2025 Wedding Bouquet + Creative Floral Workshop Tour *Optional* Chat on the Business of Flowers + Social Media -

Plan on enjoying your first evening of the Workshop spending some time with Jenny T Floristry at an informal round table style discussion on areas of the Business of Flowers + Social Media. At this time, you will get the chance to ask advice on social media practices and procedures and how to implement them. A time to talk about profitability with this marketing avenue, costs associated, growth, sourcing or managing. You must pre register for this portion with an additional fee of $95. The round table will be a minimum of 2 hours and held at a secret location. Make sure you come ready with your questions and excited about diving in deep on how social media can work for you to build your brand awareness.

Payment plans are available via Affirm at check out.  Please note that this price does not include travel or accommodations.

Don’t Miss Out!

With only limited spots available, this workshop will sell out quickly. Secure your seat now and get ready to create, master, and share your floral artistry with the world. 

LOCATION, AIRPORT AND HOTEL

Portland, OR - June 23rd & 24th
Creative Space at the Portland Flower Market
3624 N Leverman St
Portland, OR 97217
pnwflorist.com

The closest airport is Portland International (PDX) Airport which is 9 miles away.

Suggested Hotel:  McMenamins Kennedy School

Learn about all the Tour stops

 TERMS AND CONDITIONS

Refunds and Cancellations

We have a no refund policy on all the 2025 Wedding Bouquet + Creative Floral Workshop Tour locations which includes payment plans, deposits and full payments. This includes cancellations due to personal illness, travel delays and/or cancellations for personal or professional reasons. Also, note that we require a minimum number of attendees to sign up in order to create a holistic and energetic educational experience. If, although unlikely, that situation does arise, you will receive a full refund on workshop fees. Should a workshop be canceled, you will be notified 30+ days out. We are not liable for any losses (travel or accommodation associated) as a result of a workshop being canceled. 

Force Majeure

We are not responsible for anything that is related to the concept of an Act of God or anything that is beyond our control. This includes but is not limited to hurricane, tornado, flood, travel interruptions, fire, strike, illness (including Covid-19), power or water failure or another unexpected circumstance.

Are you ready to take your floral artistry to the next level? The 2025 Wedding Bouquet + Creative Floral Workshop Tour is designed for florists, creatives and flower enthusiasts looking to expand their skills, unleash their creativity, and learn how to share their work with the world on social media. You will benefit from the practical time to create and also gain the knowledge to market yourself more effectively, appealing to new and experienced florists eager to elevate their skills.

Join the USA's leading florist and US Representative in the 2023 & 2025 Floral World Cup Competitions, Jenny T Floristry in a specialized and curated workshop that will provide you a fresh, expanded experience. You’ll learn everything from building innovative bouquets & bouquet armatures to mastering color stories and even creating stunning centerpieces, tablescapes, structures and floral installations - each location offering something special.

And new for 2025, we’ll be diving into how you can leverage social media to showcase your creations and grow your floral business. You’ll walk away not only with amazing floral designs but also a clear strategy on how to share your unique style with the world. 

WORKSHOP LOCATION AND TOPICS

Boston, MA - September 16th & 17th
Winston Flowers
160 Southampton St
Boston, MA 02118
winstonflowers.com

Wedding Bouquets, Wreaths, Centerpieces:

Join us in historic Boston for a floral workshop that blends timeless beauty with modern design techniques. This immersive, hands-on experience will guide you through the art of creating stunning bouquets, handcrafted wreaths, and statement centerpieces, perfect for any season or occasion.

In this workshop, you’ll master:

- Wedding Bouquets: Learn how to design and construct exquisite, long lasting bouquets using innovative armature techniques. Whether you’re creating lush, romantic styles or minimal, modern arrangements, you’ll refine your skills in building structured bouquets that wow.

- Wreaths: Explore the art of wreath making, where you’ll learn to craft beautiful, versatile wreaths that can be used year-round. From classic holiday designs to unique seasonal styles, we’ll show you how to design wreaths that make a bold, creative statement.

- Centerpieces: Bring your table settings to life with dynamic centerpieces that are both functional and visually striking. You’ll learn how to balance height, proportion, and color to create stunning centerpieces perfect for any event large or small. 

With a special focus on creative craftsmanship and floral mechanics, this workshop is perfect for florists and creatives of all levels. Plus, we’ll explore how to effectively share your designs on social media, helping you grow your brand and connect with your audience in meaningful ways.

What You’ll Get: 

- Hands-on experience with professional guidance

- 1:1 Personal instruction and feedback 

- 2 full days, filled with lecture, demo, Q&A and creative time - 9am - 4pm

- All fresh floral material, supplies, containers provided *make sure to bring your tools*

- Insider tips on growing your brand and following through on social media 

- Small and intimate workshop experience, limited to 30 attendees

- Networking Opportunities with fellow florists and creatives 

- Suitable for all levels of experience

- Sustainable floristry practices

- Influential Guest Designers at each location

- Lunch provided

- Sponsored giveaways

- Taking part in *optional* chat on the Business of Flowers + Social Media

Pricing:

• $499 - 2 Day Hands-on Workshop - 9am - 4pm
• $95 - Pre-Workshop *Optional* Chat on the Business of Flowers + Social Media

2025 Wedding Bouquet + Creative Floral Workshop Tour *Optional* Chat on the Business of Flowers + Social Media -

Plan on enjoying your first evening of the Workshop spending some time with Jenny T Floristry at an informal round table style discussion on areas of the Business of Flowers + Social Media. At this time, you will get the chance to ask advice on social media practices and procedures and how to implement them. A time to talk about profitability with this marketing avenue, costs associated, growth, sourcing or managing. You must pre register for this portion with an additional fee of $95. The round table will be a minimum of 2 hours and held at a secret location. Make sure you come ready with your questions and excited about diving in deep on how social media can work for you to build your brand awareness.

Payment plans are available via Affirm at check out.  Please note that this price does not include travel or accommodations.

Don’t Miss Out!

With only limited spots available, this workshop will sell out quickly. Secure your seat now and get ready to create, master, and share your floral artistry with the world. 

LOCATION, AIRPORT AND HOTEL

Boston, MA - September 16th & 17th
Winston Flowers
160 Southampton St
Boston, MA 02118
winstonflowers.com

The closest airport is Boston Logan International Airport which is 6.4 miles away.
Suggested Hotel: Boston Marriott Copley Place

Learn about all the Tour stops

 TERMS AND CONDITIONS

Refunds and Cancellations

We have a no refund policy on all the 2025 Wedding Bouquet + Creative Floral Workshop Tour locations which includes payment plans, deposits and full payments. This includes cancellations due to personal illness, travel delays and/or cancellations for personal or professional reasons. Also, note that we require a minimum number of attendees to sign up in order to create a holistic and energetic educational experience. If, although unlikely, that situation does arise, you will receive a full refund on workshop fees. Should a workshop be canceled, you will be notified 30+ days out. We are not liable for any losses (travel or accommodation associated) as a result of a workshop being canceled. 

Force Majeure

We are not responsible for anything that is related to the concept of an Act of God or anything that is beyond our control. This includes but is not limited to hurricane, tornado, flood, travel interruptions, fire, strike, illness (including Covid-19), power or water failure or another unexpected circumstance.

Are you ready to take your floral artistry to the next level? The 2025 Wedding Bouquet + Creative Floral Workshop Tour is designed for florists, creatives and flower enthusiasts looking to expand their skills, unleash their creativity, and learn how to share their work with the world on social media. You will benefit from the practical time to create and also gain the knowledge to market yourself more effectively, appealing to new and experienced florists eager to elevate their skills.

Join the USA's leading florist and US Representative in the 2023 & 2025 Floral World Cup Competitions, Jenny T Floristry in a specialized and curated workshop that will provide you a fresh, expanded experience. You’ll learn everything from building innovative bouquets & bouquet armatures to mastering color stories and even creating stunning centerpieces, tablescapes, structures and floral installations - each location offering something special.

And new for 2025, we’ll be diving into how you can leverage social media to showcase your creations and grow your floral business. You’ll walk away not only with amazing floral designs but also a clear strategy on how to share your unique style with the world. 

WORKSHOP LOCATION AND TOPICS

St. Louis, MO - September 29th & 30th
Baisch & Skinner
2721 Lasalle St
St. Louis, MO 63104
baischandskinner.com

Wedding Bouquets, Installations, Mechanics Focused:

Elevate your floral artistry in St. Louis with a workshop designed for florists ready to push the boundaries of creativity and technique! Join us for an immersive experience that ill joe your bouquet-building skills, teach you how to create jaw-dropping installations, and provide a deep dive into essential floral mechanics. 

In this hands-on workshop, you’ll explore: 

- Wedding Bouquets: Master the art of crafting beautifully structured bouquets that blend form, texture, and color. Whether your style is bold and modern or soft and romantic, you’ll learn how to create armature-based bouquets that are both long lasting and visually stunning. 

- Installations: Discover how to design and construct large-scale floral installations that make a powerful impact. From event backdrops to dramatic hanging pieces, we’ll teach you how to plan, build, and execute installations that are both creative and technically sound. 

- Mechanics: Understanding mechanics is crucial to creating sturdy, reliable designs that last. This workshop will cover advanced mechanical techniques, ensuring that your floral creations - from bouquets to installations - are not only beautiful but also expertly constructed for durability and longevity. 

Designed for florists and creatives of all skill levels, this St. Louis workshop will leave you inspired and equipped with the techniques to tackle ambitious projects with confidence. We’ll also cover how to effectively use social media to showcase your designs, helping you grow your brand and attract the clients you want. 

What You’ll Get: 

- Hands-on experience with professional guidance

- 1:1 Personal instruction and feedback 

- 2 full days, filled with lecture, demo, Q&A and creative time - 9am - 4pm

- All fresh floral material, supplies, containers provided *make sure to bring your tools*

- Insider tips on growing your brand and following through on social media 

- Small and intimate workshop experience, limited to 30 attendees

- Networking Opportunities with fellow florists and creatives 

- Suitable for all levels of experience

- Sustainable floristry practices

- Influential Guest Designers at each location

- Lunch provided

- Sponsored giveaways

- Taking part in *optional* chat on the Business of Flowers + Social Media

Pricing:

• $499 - 2 Day Hands-on Workshop - 9am - 4pm
• $95 - Pre-Workshop *Optional* Chat on the Business of Flowers + Social Media

2025 Wedding Bouquet + Creative Floral Workshop Tour *Optional* Chat on the Business of Flowers + Social Media -

Plan on enjoying your first evening of the Workshop spending some time with Jenny T Floristry at an informal round table style discussion on areas of the Business of Flowers + Social Media. At this time, you will get the chance to ask advice on social media practices and procedures and how to implement them. A time to talk about profitability with this marketing avenue, costs associated, growth, sourcing or managing. You must pre register for this portion with an additional fee of $95. The round table will be a minimum of 2 hours and held at a secret location. Make sure you come ready with your questions and excited about diving in deep on how social media can work for you to build your brand awareness.

Payment plans are available via Affirm at check out.  Please note that this price does not include travel or accommodations.

Don’t Miss Out!

With only limited spots available, this workshop will sell out quickly. Secure your seat now and get ready to create, master, and share your floral artistry with the world. 

LOCATION, AIRPORT AND HOTEL

St. Louis, MO - September 29th & 30th
Baisch & Skinner
2721 Lasalle St
St. Louis, MO 63104
baischandskinner.com

The closest airport is St. Louis Lambert International Airport which is 18 miles away.

Suggested Hotel: St. Louis Union Station Hotel

Learn about all the Tour stops

 TERMS AND CONDITIONS

Refunds and Cancellations

We have a no refund policy on all the 2025 Wedding Bouquet + Creative Floral Workshop Tour locations which includes payment plans, deposits and full payments. This includes cancellations due to personal illness, travel delays and/or cancellations for personal or professional reasons. Also, note that we require a minimum number of attendees to sign up in order to create a holistic and energetic educational experience. If, although unlikely, that situation does arise, you will receive a full refund on workshop fees. Should a workshop be canceled, you will be notified 30+ days out. We are not liable for any losses (travel or accommodation associated) as a result of a workshop being canceled. 

Force Majeure

We are not responsible for anything that is related to the concept of an Act of God or anything that is beyond our control. This includes but is not limited to hurricane, tornado, flood, travel interruptions, fire, strike, illness (including Covid-19), power or water failure or another unexpected circumstance.

Plan on enjoying your first evening of the Workshop spending some time with Jenny T Floristry at an informal round table style discussion on areas of the Business of Flowers + Social Media. At this time, you will get the chance to ask advice on social media practices and procedures and how to implement them. A time to talk about profitability with this marketing avenue, costs associated, growth, sourcing or managing. You must pre register for this portion with an additional fee of $95. The round table will be a minimum of 2 hours and held at a secret location. Make sure you come ready with your questions and excited about diving in deep on how social media can work for you to build your brand awareness.

Study with Jenny T one-on-one in preparation for the AIFD Certified Floral Designer (CFD®) Exam

The CFD Testing Session will be made up of 5 segments. For this you will be given a surprise package of flowers and a specific brief for each category to create your designs. This will be modeled after the actual AIFD Professional Design Evaluation (PFDE), given for those looking to receive their AIFD accreditation. You will have time at the beginning of this session to review your materials and sketch your plan. Then, you will be allowed 4 hours to create your designs. At that point, verbal critiques will be given, followed by a written evaluation, keeping in line with the official AIFD evaluating procedures based on the Principles and Elements of design.

Students who successfully complete the required Education Partner coursework as listed in the 5 Day Prep and complete the Actual CFD Test will receive a Certificate of Completion from Jenny T Floristry, and, if the student's work is deemed at the level of a CFD (Certified Floral Designer), an invitation to proceed to the final step in the CFD certification process with AIFD will be extended. NOTE** the CFD Certification is only offered for the 5 Day Prep course

The CFD Testing Session will be judged and based on the 5 design qualifications & your information sent to AIFD headquarters for a recommended invitation to take your CFD online test. You will receive an email invitation along with the CFD Application.

You will then submit the completed application and certification fee to cover the test review and processing at AIFD headquarters.

Take the AIFD online test based on the AIFD Guide to Floral Design (the required textbook for the CFD program) and receive an 80% or higher within two (2) weeks of receiving access to the online test.

Once you pass, you will receive a ‘Congratulations’ email along with your CFD certificate and official pin in the mail.

When you become CFD, you are eligible for a one-time grant of $250 to put towards your PFDE fees if you want to test to become an accredited member at the National AIFD Symposium.

Here's some more practical information about the workshop:

- When: TBD with Jenny Thomasson
- Where: Dr Delphinium Design + Events in Dallas Texas
- Time: 9am - 4pm

One Day Option - Practice test, evaluation & discussion

- 4 hours - Complete practice test setup by Jenny
- 1 hour - Jenny will evaluate your work
- 2 hours - open discussion of your test, with tips and test taking strategies
- Lunch included

Three Day Option - Prep with practice test, evaluation / discussion

- Day 1 - Complete practice test setup by Jenny, evaluation / discussion
- Day 2 - Design training
- Day 3 - Complete practice test setup by Jenny, evaluation / discussion
- Lunch included

Five Day Option - Prep with actual CFD test, evaluation / discussion

- Day 1 - Complete practice test setup by Jenny, evaluation / discussion
- Day 2 - Design training
- Day 3 - Complete practice test setup by Jenny, evaluation / discussion
- Day 4 - Design training
- Day 5 - Actual CFD test, evaluation / discussion
- Lunch included

AIFD Guide to Floral Design book is required. You can purchase this on jennytfloristry.com or at aifd.org

Study with Jenny T one-on-one in preparation for the AIFD Professional Floral Design Evaluation (PFDE®)

The PFDE® Testing Session will be made up of 5 segments. For this you will be given a surprise package of flowers and a specific brief for each category to create your designs. This will be modeled after the actual AIFD Professional Design Evaluation (PFDE), given for those looking to receive their AIFD accreditation. You will be given time at the beginning of each session to review your materials and sketch your plan. Then, you will be allowed 4 hours to create your designs. At that point, verbal critiques will be given, followed by a written evaluation, keeping in line with the official AIFD evaluating procedures based on the Principles and Elements of design.

Here's some more practical information about the workshop:

- When: TBD with Jenny Thomasson
- Where: Dr Delphinium Design + Events in Dallas Texas
- Time: 9am - 4pm

One Day Option - Practice test, evaluation & discussion

- 4 hours - Complete practice test setup by Jenny
- 1 hour - Jenny will evaluate your work
- 2 hours - open discussion of your test, with tips and test taking strategies
- Lunch included

Three Day Option - Prep with practice test, evaluation  / discussion

- Day 1 - Complete practice test setup by Jenny, evaluation / discussion
- Day 2 - Design training
- Day 3 - Complete practice test setup by Jenny, evaluation / discussion
- Lunch included

Five Day Option - Prep with practice test, evaluation / discussion

- Day 1 - Complete practice test setup by Jenny, evaluation / discussion
- Day 2 - Design training
- Day 3 - Complete practice test setup by Jenny, evaluation / discussion
- Day 4 - Design training
- Day 5 - Complete practice test setup by Jenny, evaluation / discussion
- Lunch included


AIFD Guide to Floral Design book is required. You can purchase this on jennytfloristry.com or at aifd.org

Jenny T, and her wealth of knowledge is now offering the opportunity to work with you and your staff on training, profitability, design direction, evaluations and product development. This is a unique consulting and hands on method by letting your space and designers host Jenny T and allowing the experience to come to you. Each shop is different and each shops needs are special to them. This is taken into consideration when planning the days of the training and the topics that are chosen to focus on.

When thinking of having a consultant come into your shop for training you have the special ability to put a microscope on an area or multiple areas of your business that you want to focus on. Working with your manager to make sure that the schedules all line up so dedicated time can be made for a truly immersive experience. 

Topics that have been successful at other shops I have been to for training: 

COGS (Cost of Goods Sold) analysis

Streamlining for productivity 

Profitability with flower and plant design

Design basics 101 with new Designer handout

Website overview

Product Development 

Full section overhaul

Design Spreadsheets for price variants

$900 per day (7 hour day) + flowers, travel and expenses

A talented and empowering commentator, Jenny T shares her insight on her vast knowledge of the floristry, what currently affects our industry, design trends, technical mechanics and her own phrase that has gained momentum in artist mantras, to "create unapologetically". Jenny T has been a keynote speaker to a wide array of state floral associations, international organizations, independent and nationally acclaimed wholesale houses, flower growers, garden clubs and privately held floral events. She tailors her speeches to the region she is presenting at, the focus of the specific event and has an open forum where attendees feel comfortable either asking questions during or after for an informal QA.

All flowers, plants, non-perishable materials to be supplied based on the scope of the project and the procurement list provided by Jenny T. This will be covered completely by the host with no charge to Jenny T.

Two day minimum is required for travel, prep, presentation time and informal QA afterwards

Jenny T will handle booking all of the flights, hotel and travel. Expenses will be submitted and paid within a 30 days window.

$1300 per day (minimum 2 days, maximum stage time 90 minutes)
+flowers, travel and expenses

Jenny T is offering on site hands-on immersive workshops for any level of floral designers. Your focus could be on: basic, 101, Principals and Elements, armatures, bouquets, sculptural, centerpieces, personal flowers, funeral flowers, power tools + floristry, sustainable products, specific methods, wearables. Each workshop is tailored to your own needs and curiosities of floral design. These thoughts will be collaborated with Jenny T to develop a workshop that your attendees will enjoy and learn the most from.

You are able to customize these aspects of your private workshop: 

location 

number of attendees 

topic(s) to be demonstrated and taught

light snacks and meals 

additional speakers, environment makers 

All flowers, plants, non-perishable materials to be supplied based on the scope of the project and the procurement list provided by Jenny T. This will be covered completely by the host with no charge to Jenny T.

Two day minimum is required for travel, prep, workshop time and informal Q&A afterwards

Max 1.5 hours of workshop time, 25 students

Jenny T will handle booking all of the flights, hotel and travel. Expenses will be submitted and paid within a 30 days window.

$950 per day (minimum 2 days, maximum class time 90 minutes)
+flowers, travel & expenses

This floral immersion, guided by Jenny T, will teach you the steps to ensure success in the consultation, flower & hard good procurement, the pricing behind all things involved with wedding flowers and how to bring it all to life with the design knowledge. You will be creating beautiful compositions for a unique settings, color theory discussion, new and effective techniques and mechanics and how to achieve success in personal and bouquet flowers. These three days are broken up to give extreme focus on all areas of the wedding floral professional. After taking this workshop you will be able to lead with confidence with your own team, bring back your new knowledge to your staff and colleagues or begin down the road of starting your own dream job of being a wedding florist.

Here's some more practical information about the workshop:

- When: Three days, TBD with Jenny Thomasson
- Where: Dr Delphinium Design + Events in Dallas Texas
- Time: 9am - 4pm everyday

What's included

- 3 full day instruction, demonstrations and hands on with all floral material & non-perishable supplies
- QA devoted time each day to discuss principles and elements as well as individual interpretation and implementation
- Lunches provided from local Dallas restaurants
- Behind the scenes tour of a elite Dallas Florist, Dr Delphinium Design + Events

Day 1 Agenda - Business
We will go step by step on how to successfully structure a wedding design consultation. What are some good steps to take when setting up the expectation of the consultation, how to collect information, what specifics are important to the scope of the wedding flowers and how to profitably price out the quote for the job. We will also cover how to order your flowers, who to order them from and a timeline to keep everyone on task and set up for success. Color theory will also be covered so that you can have the knowledge on how to suggest professional options that set your designs and floral offerings above the competition.

Day 2 Agenda - Ceremony
We will discover that wide array of bouquet styles, personal flowers and ceremony decor. Full discussion and demonstration on the mechanics and how to build a variety of bouquet shapes. You will have time for hands on practice to learn what styles your business is selling the most or those that you would like to learn how to achieve and sell in the future. We will also discover the wonderful world of personal flowers. How to successfully create stunning boutonnieres, pocket squares, lapel floral adornments, wrist corsages and flower halos.

Day 3 Agenda - Reception
Reception flowers consist of so many styles that this day will be filled to the brim! Low centerpieces with a variety of ways to achieve success using different mechanics, tall centerpieces in vases, on top of vases, on decorative stands, cake flowers and hanging floral installations.

In an invitation to expand and liberate your creative voice in floral design, Jenny Thomasson (AIFD, PFCI, EMC) generously unfolds her artistic process that has made her a rising star in the industry through 40+ beautifully shot compositions. The delicacy, intensity, and cyclical temporality of flowers mirror our deepest emotions—making them a potent source of inspiration and innovation. In over 200 lustrous color photos, Thomasson shares how she uses emotion to push the boundaries of contemporary floral design. Infused with hand-drawn conceptual sketches and notes, and incorporating a wide breadth of techniques, forms, and materials, this warmly personal guide offers an intimate insight into the evolution of a professional floral arrangement. Perishable Poetics is a beautifully photographed artwork as well as a radiant, invaluable creative resource for those who work in, are inspired by, or are finding their voice in floral design.

Size: 11″ x 8 1/2″ x 5/8″ | 252 color and b/w images | 204 pp
ISBN13: 9780764359866 | Binding: hard cover